HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK NEXEN POWER E-BAR

SELECTED WORK
NEXEN POWER E-BAR

 Client: NEXEN Electric
 Year: 2023
 Agency: Tofu Design Pte Ltd
DESCRIPTION


NEXEN Power e-Bars are innovative and versatile smart home solutions that provide seamless control over power distribution and energy management within residential spaces.

As the lead on rebranding, I oversaw the art direction and design for all creative assets, establishing a fresh, modern visual identity for NEXEN Power Tracks. My role also included curating and directing the NEXEN Home Stories initiative, which features homeowners sharing how they integrate NEXEN Power Tracks into their spaces. These stories are showcased on both the website and social media, offering a glimpse into how the product enhances home functionality by improving energy efficiency and creating more organized, streamlined environments. Through this series, we highlight real-world applications of the product and its transformative impact on daily life.


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